Creating keyword stemming (the ability to have a page returned for multiple results) is accomplished easily through using synonyms and alternative keywords for inbound and internal links.

To promote this SEO tactic simply:

1. Map out the keyword cluster that best corresponds to the root phrase.
2. Make sure the initial keyword is utilized once in the first 25 words of the document.
3. Contextually integrate the secondary keyword 1-2 times into the page.
4. Make sure the page has 500-750 word min. so that search engines have enough context to identify the pages primary and secondary topic.
5. Use both the singular keyword variation and the alternative variation in the title if possible (or in the title+meta tag) – such as keyword1 in title, and keyword 2 (singular or plural in meta data).
6. Build internal links using the alternative keyword variations to supply the foundation of link flow.
7. Build inbound anchor text to the page (from other relevant pages) with the alternate variations of phrases you want the target page to rank for ( i.e. rates, pricing, fees, prices, cost) as an example of semantic stemming.
8. Wait for all the changes to get indexed.
9. Continue building internal and external inbound links until the page reaches the top 10 for one keyword, then reduce the inbound links for that keyword and focus on alternative variables so all the keywords are sufficiently nurtured.
10. Enjoy stemmed keyword rankings over time.

This simple, yet effective SEO technique can represent the difference between ranking for 10 keywords, 100 keywords or 1,000 over time, depending on how you scale this process across multiple pages in your domain.

If you are interested to know more about SEO try to join our next e-tourism & e-marketing conference on the 13th of december in Luxor,Egypt.
http://ioeti.org/2010_ioeti_conference/index.php

Reference: www.site-reference.com
Posted by: Hadeer Bahaa
www.ioeti.org

Are you just starting out in business? Perhaps your business is less than six months old. It’s an exciting time for you, with a world of opportunity ahead and the power to take your business in any direction and to any market you choose. All you need to do is get your business in front of your target audience. So you’re probably thinking about advertising and marketing, and wondering which method to pick for the best return.

One of the most useful tips I’ve learned in my career when evaluating marketing ideas is to always follow the 4 Ms. What are the four Ms? They are ‘message’, ‘market’, ‘media’ and ‘moment’. For any successful marketing communication you need to get the message, market, media and moment right. All 4 must be right or it’s highly likely that the communication will fail.

For most ideas, ‘moment’ is going to be the one where they fail – the person on the receiving end of the message needs to be in the right frame of mind for buying from your business. The moment we want to deliver a message about our services is when the target customer is doing what they usually do when they think about a need for your product or service.

STEP 1: Decide what the communication goal is – what do you hope to achieve? For example, you might want to incite action, create/raise awareness or create/strengthen buyer preferences.

STEP 2: Decide what your market is – who are you aiming the message at?

STEP 3: Work out the best moment to deliver your message – what moment are they best primed to receive your message? In other words when will they most want your product or service?

STEP 4: Decide on the message itself – this encompasses the product, service, brand, price or incentives as well as the availability of the offering.

STEP 5: Select your media – selecting the best media type based on the above and the budget and schedule.

STEP 6: Find a creative solution – consider the appeal type – either emotional or informational and execution style e.g. how it works, function, feel, look, audio etc.

STEP 7: Plan and carry out implementation – pre-production, production, post production and distribution. In other words, make it happen.

STEP 8: Measurement of effectiveness – possibly the most important step. This involves measuring what worked and what didn’t and the achievement of any goals. If I can’t measure how effective an idea is, it’s less likely I’ll run with the idea.

Before you embark, if you can mine some stats to get an idea of success, great. Let’s say you have an idea for a banner and you’re paying for 10,000 impressions. The banner company say they have an average click through rate of 1.5%. You’re likely to get 150 people visit the site. What’s your conversion rate (number of visitors to number of orders)? If it’s under 1%, with your conversion rate, you’re likely to get 1 order.

If you are interested to know more about online marketing try to join IOETI’s next e-marketing & e-tourism conference on the 13th of december in Luxor,Egypt.
http://ioeti.org/2010_ioeti_conference/index.php

Reference: www.site-reference.com
Posted by: Hadeer Bahaa
www.ioeti.org

The number of smartphone owners in the EU-5 (UK, France, Germany, Spain and Italy) grew 41% between 2009 and 2010, to 60.8 million subscribers, according to a June 2010 report from comScore.

About 15 million of those users were in the UK, where smartphone ownership leaped 70% between 2009 and 2010, the Internet Advertising Bureau UK (IAB UK) reported. Further, the IAB calculated that mobile access accounted for about a quarter of time spent online by UK web users in mid-2010.

Data from the Office for National Statistics (ONS) also showed healthy gains in mobile web usage in 2010. Overall, 31% of UK web users ages 16 and older polled by ONS said they went online via mobile. Men were more likely to access the internet wirelessly, however; 37% of males said they used their mobile phone to go online, compared to 25% of females.

Google and Facebook remain the most popular mobile websites among UK users, according to comScore’s MobiLens.

Advertising on mobile

At the end of 2009, annual ad spending on mobile phones in the UK amounted to just 1% of the sum spent on all online ads aimed at PC users, comScore found. Similarly, the average ad revenue generated by a mobile web user was barely 3% of that generated by someone using a non-mobile platform to go online.

But mobile spending is set for meteoric growth. The IAB UK has forecast that overall spending on mobile ads will jump from £38 million ($53 million) in 2009 to £86 million ($120 million) by the end of 2011.

The July 2010 study found that 31% of UK consumers would be more likely to respond to ads in any medium if they could do so via mobile. Texting a keyword to a short code was the preferred response method. But visiting a mobile site or calling a phone number were also popular options.

Mobile is also starting to come into its own as a response channel for people who view ads. A recent “Mobile Consumer Briefing” from the Mobile Marketing Association (MMA) and Lightspeed Researchreported on consumers’ attitudes to advertising with mobile response options in the UK, France and Germany. UK consumers in all age groups showed high levels of awareness that print media, cinema, radio, outdoor and in-store advertising typically offered mobile response mechanisms.

If you are interested to know more about mobile marketing try to join our next e-marketing & e-tourism conference on the 13th of december in Luxor,Egypt.
http://ioeti.org/2010_ioeti_conference/index.php

Reference: www.emarketer.com
Posted by: Hadeer Bahaa
www.ioeti.org

 

Link building is a tricky deal. Links may either shoot up your website popularity or raise red flags with search engines standards and make your site slide down in search results.

 But why is it that link building cuts both ends when it comes to website optimization and what’s the point behind it all?

However some folks are tempted to get quick results overnight. They utilize link building practices that may actually hurt their SEO campaigns a great deal over time. Here is the list of 5 commandments that will help you avoid committing 5 deadly link building sings.

# 1 Keep it relevant

No matter how many links are pointing to your website they won’t mean squat if they are sitting on irrelevant industry websites. The point is that Google tries to think like an ordinary website visitor. If a visitor sees the link pointing, let’s say, to the website about second-hand cars on the site about dieting pills he is unlikely to click it. 

# 2 Check who your neighbors are

Always take care of your web-neighborhood. Keep away from the places called Link Farms or FFA sites! It may be tempting to get some links fast and free but that may slash your link building efforts and you’ll have to start everything from scratch. 

# 3 Avoid mass link exchange

Never rush when running link building. If you send mass link exchange requests you may get the reputation of a spammer. And if you get lots of links within a short time period that may raise suspicion with search engines as they consider this a counterfeit way of getting to the top result pages

# 4 Properly place your links

One shouldn’t get links pointing to their homepages only. Getting deep links to any other webpage may significantly improve your website rankings. The approximate ratio of all links on a website’s backlink profile should vary between 30-40% of links pointing to a homepage and 60-70% being deep links. 

# 5 Don’t forget about the anchor text

The backlinks with the right anchor text can help search engines understand what your website is about. Anchor text is like the nuggets of gold that search engines look for in a river of content

 If you are interested to know more about online marketing try to join our 3rd e-marketing & e-tourism conference on the 13th of december in Luxor,Egypt.
http://ioeti.org/2010_ioeti_conference/index.php

Reference: www.entireweb.com 
Posted by: Hadeer Bahaa
www.ioeti.org

 After climbing steeply, according to research from Network Solutions and the Center for Excellence in Service at the University of Maryland’s Robert H. Smith School of Business, small-business adoption of social media marketing has plateaued at 24%.

The study of US small business found that those that do market via social media primarily use Facebook (82%), and that the most common activities are maintaining a company page on a social network and posting status updates or links to interesting content. About half of businesses that used social media also monitored brand chatter on social networks.

As small businesses have gained experience with social media, some have realized their expectations for the channel did not line up with the reality of the social web. As the wider marketing world begins to look at social as more of a loyalty channel than one for acquisition, small businesses are also finding that their hopes for spreading brand awareness and attracting new customers have not been fully met. By contrast, somewhat fewer small businesses had expected to use social media as an engagement channel, but nearly two-thirds have had success in that area.

After climbing steeply, according to research from Network Solutions and the Center for Excellence in Service at the University of Maryland’s Robert H. Smith School of Business, small-business adoption of social media marketing has plateaued at 24%.

The study of US small business found that those that do market via social media primarily use Facebook (82%), and that the most common activities are maintaining a company page on a social network and posting status updates or links to interesting content. About half of businesses that used social media also monitored brand chatter on social networks.

As small businesses have gained experience with social media, some have realized their expectations for the channel did not line up with the reality of the social web. As the wider marketing world begins to look at social as more of a loyalty channel than one for acquisition, small businesses are also finding that their hopes for spreading brand awareness and attracting new customers have not been fully met. By contrast, somewhat fewer small businesses had expected to use social media as an engagement channel, but nearly two-thirds have had success in that area.

The most common business objectives small businesses have achieved through social media marketing tell a similar story: Customers are connecting with companies through sites like Facebook and LinkedIn, but relatively few sales leads have been received through the sites.

If you are interested to know more about social media try to join our 3rd e-marketing conference on the 13th of december in Luxor,Egypt.
http://ioeti.org/2010_ioeti_conference/index.php

Reference: www.emarketer.com
Posted by: Hadeer Bahaa
www.ioeti.org

The search engine optimization industry is quite crazy at times when you take a step back and really take a look at things. If you have been in the industry for quite a while you will know that SEO has changed drastically from what it once was back in the day.

For a very long time the search engines have been significantly trying to eliminate those who spam the search engines only to increase short winded search results that might have worked a few years ago but might not be so potent in today’s business world. Search engine marketing is a very dynamic form of marketing and is always going to be changing which is actually quite a good thing.

It is an industry that is set to evolve and not become stagnant leaving entrepreneurs and innovators coming up with new and exciting ways to spread a message on the web. As quick as the internet is moving forward there are some things that are just never going to change when it comes to building your business online.

1. Being A Marketer: Being a marketer is something that is always going to be necessary when approaching the online space. I have said this before that it will be even more important in the near future to be wearing a marketing hat when trying to spread your message online. This is something I feel very strongly about when it comes to search engine optimization. Software programs and science like approaches are not going to put you into the shoes of your audience. Efforts like conducting keyword research are going to require a person to be able to get inside the head of their audience and anticipate what type of words they might use in order to find you.

2. Communication: I don’t care what business you are in if you cannot communicate with your target audience your business will simply never grow online. You can’t build a business brand online without communicating your message which is why good quality communication will be even more important as time goes on. Shoving your website URL into 1,000 directories is not quality communication, writing 500 articles with the hopes of them making it into search results is not communication either.

Customers and clients want to see you in as many areas as possible trying to reach them tastefully with a variety of sources and efforts. For some of the larger branded keywords search results are just infiltrated with other items that SEO will never be able to really fight. You now have image results, and live social feeds along with stock ticker symbols and a variety of other industry specific information that no matter what you do with search engine optimization you are not going to appear. Take the time and put together a tasteful SEO approach and your business will grow the right way with substance.

If you are interested to know more about SEO try to join our 3rd e-marketing conference on the 13th of december in Luxor,Egypt
http://ioeti.org/2010_ioeti_conference/index.php

Reference: www.searchengineoptimizationjournal.com
Posted by: Hadeer Bahaa
www.ioeti.org

The Facebook/Google competition is getting more and more interesting. Last week, we talked about Google’s social plans and what “Google Me” will actually be. Basically, what it comes down to is that it  will not be a new social network, but rather a “social layer” added to existing Google products.

I made the case that “Google Me” is probably already bigger than Facebook, based on Google’s existing products, and that if the company gets the social integration right, it could be a huge for capturing social media attention. Within that article, I made the point that Google has advantages like a browser and two operating systems (Chrome OS and Android).

Of course Google can try a similar strategy of getting deeper integration on more devices with its various products, beyond Android (it’s done pretty well with that in terms of search already), but it might have a harder time than Facebook when it comes to offerings from companies like Apple and Microsoft. In fact, Google’s own Android will likely help Facebook with its strategy, thanks to its “openness”.

If Facebook can dominate mobile in the same way its dominating the web – in terms of simply having a presence everywhere – it is going to be hard to contend with for social. While Google does have Android and can always do any kind of Google integration it wants to with that (as well as with Chrome and Chrome OS), manufacturers and carriers utilizing Android may still feel it necessary to include that deep Facebook integration, whether Google likes it or not.

One other potentially huge factor in this whole thing is Facebook Credits. According to a New York Times article, citing information from Inside Network, the market for Facebook Credits is expected to reach $835 million this year, and it’s really just getting started. As the article points out, Credits could one day extend beyond just apps on Facebook itself, just as Facebook has extended itself across the web. You can sign into many sites with your Facebook account. Why not pay with it? That’s just speculation at this point, but the possibility is very real.  This could make payments a lot simpler for users, especially on mobile. It could be huge for e-commerce – another area in which Google may find itself competing with Facebook.

If you are interested to know more about online marketing try to join our 3rd e-marketing conference on the 13th of december in Luxor,Egypt
http://ioeti.org/2010_ioeti_conference/index.php

Reference: www.webpronews.com
Posted by: Hadeer Bahaa
www.ioeti.org

Recommendations from customers are the number one trusted source of advertising, making word of mouth a worthwhile investment for every business. It may be the most powerful advertising tactic you can use to grow your business, with no financial outlay.

Most companies already know that referrals are powerful. In fact, existing clients and partners can be the biggest source of new client introductions for many small businesses.

So consider the exponential exposure you can get when those same clients and partners recommend you publicly. Consider also that online reviews have the power to strengthen existing customer relationships, and you have a couple powerful reasons to put some energy into cultivating more online reviews.

In case you’re wondering where to start, here are some ideas to kick start a plan for getting more reviews from your customers.

Create an account or claim your listing on directories such as:

• Google Places and Yahoo! Local
• Yelp
• Kudzu
• LinkedIn (see this primer on setting up your business profile on LinkedIn)
• Facebook (Facebook business pages can have a tab for posting reviews – just type “review” in the search box and the app will show up)

Let customers know you’ve set up an account and would love for them to add a review of your business:

• Send an announcement to your customers via email about the ability to add reviews. Also include the announcement in your newsletter and blog. (Don’t forget to provide the link to your page, to make it super easy. The easier it is for people to add a review, the more likely they’ll do it!)
• Announce your review pages via your status updates on LinkedIn, Facebook, Twitter, etc.
• Ask each customer to add a review next time you’re speaking to them on the phone. Then follow up with a personal email after the conversation. It might feel like a tedious manual job, but your reviews are like gold. Getting those few extra reviews added can pay off in new customers.
• Offer incentives for reviewers to act immediately. For example, give a deep discount or hold a giveaway drawing that includes the first 20 people to post a review by a certain deadline.

If you are interested to know more about online marketing try to join our 3rd e-marketing conference on the 13th of december in Luxor,Egypt.
http://ioeti.org/2010_ioeti_conference/index.php

Reference: www.site-reference.com
Posted by: Hadeer Bahaa
www.ioeti.org

You have put together a great site and achieved a high rank in Google. However, don’t ever think you can then relax and still can keep your high page rank in Google. The job of search engine optimization (SEO) never ends. Your page rank will drop if your site do not have fresh content or do not have regular updates. I do not know Google’s page rank algorithm. However, when I see a drop in my page rank, I can gain some page rank back by adding new content in my website.

Of course, the best thing is to create a new content page. If not, at least slight changes in the existing pages. You will see the positive effect on page rank a few days after new content is added. (at least from my experience)

Don’t think you can stop working as soon as you have built a good site, it is a long and continuous effort to keep your site in good ranking. If you do not have new content, your page rank will continue to drop. However, when you think about it, Google’s algorithm enables it to return the best and most update results for any particular search.

To know more about e-marketing try to join our 3rd e-marketing conference on the 13th of december in Luxor,Egypt.
http://ioeti.org/2010_ioeti_conference/index.php

Posted by: Hadeer Bahaa
www.ioeti.org